ABOUT LG


VISION

LG Electronics continues to pursue its 21st century vision of becoming a worldwide leader in digital—ensuring customer satisfaction through innovative products and superior service while aiming to rank among the world’s top three electronics, information, and telecommunications firms by 2010.

On our way, we hold tight to a philosophy of “Great Company, Great People,” underscoring our belief that only great people can create a great company.

LG strives for greatness in what we’ve identified as our three core capabilities: Product Leadership, Market Leadership, and People Leadership—each strength a key part of realizing our growth strategies for “fast innovation” and “fast growth”.


CORE CAPABILITIES

Product leadership refers to the ability to develop creative, top-quality products, using specialized new technologies.

Market leadership refers to the ability to achieve top ranking, worldwide, thanks to a formidable market presence in countries across the globe.

People leadership refers to the market dominance achieved by selecting and nurturing talented team players able to internalize and execute innovation across the board.

GROWTH STRATEGIES

Fast innovation calls for securing a competitive edge over the competition by setting—and meeting—the highest of goals in all realms of innovation, by at least 30%. This applies to new-product development and unveiling, innovation in design and technology—as well as product sales, market share, and corporate value.

Fast growth is the result of implementing strategies designed to swiftly expand market size and earnings, with an eye toward monetary growth.

CORPORATE CULTURE

Though a company can boast stellar management strategies and an outstanding and talented pool of employees, it is still necessary to adopt a corporate culture that can fully unleash the power of these capabilities.

NO TO “NO’”S

At LG, we try to meet every road block with an alternate route—brainstorming and working harder before saying “no.”

‘WE’ NOT ‘I’

LG’s embraces a code of strong teamwork—encouraging pride in achievement as goals are met by many working together as one.

FUN WORKPLACE

LG’s workplace is one where the individual’s creativity and freedom are respected, and work is made fun.


BRAND IDENTITY

LG is the brand that is Delightfully Smart. "Life's Good" slogan, and futuristic logo are a great representation of what we stand for.

Global, Tomorrow, Energy, Humanity and Technology are the pillars that this corporation is founded on; with the capital letters L and G positioned inside a circle to center our ideals above all else, humanity. The symbol mark stands for our resolve to establish a lasting relationship with, and to achieve the highest satisfaction for our customers.

The letters "L" and "G" in a circle symbolize the world, future, youth, humanity, and technology. Our philosophy is based on Humanity. Also, it represents LG's efforts to keep close relationships with our customers around the world. The symbol mark consists of two elements: the LG logo in LG Grey and the stylized image of a human face in the unique LG Red color. Red, the main color, represents our friendliness, and also gives a strong impression of LG's commitment to deliver the best. Therefore, the shape or the color of this symbol mark must never be changed.

Our logo is the fundamental visual expression used to identify LG. It expresses the quality and sophistication that is the hallmark of our products. It is simple, modern and distinctive. Consistent and proper usage of the logo is absolutely essential. The logo is symbolic of our steadfast reputation for excellence; therefore, any variation of the logo diminishes the visual identity of LG Electronics and its products.

We have two versions of our logo: Corporate Logo and 3D Logo.

The updated 3D Logo retains the heritage and equity of the Corporate Logo, while aligning with our new positioning. It was redrawn to strengthen the visual impact of our symbol mark and help communicate our attributes.

CORPORATE LOGO

LG corporate logo Applicable Items :
- Stationery
(Business Card, Letterhead, Envelope)
- Office templates (Fax, Memo)
- Awards
- ID badges
- Corporate signs

3D LOGO

LG corporate logo Applicable Items :
- Advertising
(Print, Online, TV and Outdoor)
- Websites and microsites
- Promotional literature
(Leaflet, Brochures, etc)
- Packaging
- Retail signs and POPs
- Shopping bags
- Service vehicle

DESIGN

Fast growth is the result of strategies designed to expand earnings quickly, while improving the growth rate in terms of monetary value rather than quantity.

ONE EYE

Market leadership refers to the ability to achieve the "LG brand is No. 1" goal, thanks to its formidable market presence worldwide.

UPPER RIGHT HAND SPACE

Market leadership refers to the ability to achieve the "LG brand is No. 1" goal, thanks to its formidable market presence worldwide.

COLORS

Market leadership refers to the ability to achieve the "LG brand is No. 1" goal, thanks to its formidable market presence worldwide.


HISTORY

The history of LG Electronics has always been surrounded by the company's desire to create a happier, better life.

LG Electronics was established in 1958 and has since led the way into the advanced digital era thanks to the technological expertise acquired by manufacturing many home appliances such as radios and TVs. LG Electronics has unveiled many new products, applied new technologies in the form of mobile devices and digital TVs in the 21st century and continues to reinforce its status as a global company.

IMG ALT TEXT – 50 YEARS OF LG, LG’S HEART SET ON A GLOBAL FUTURE, THE STORY OF LG ELECTRONICS, A GLOBAL PLAYER

LG Electronics 50-year History

LG’S 50 YEAR HISTORY

Download (PDF)

1958 Founded as GoldStar
  • 1958
    Founded as GoldStar

1959 Korea first radios
  • 1960's
    Produces Korea's first radios, TVs, refrigerators, washing machines, and air conditioners
  • 1995
    Renamed LG Electronics
    Acquires US-based Zenith
  • 1997
    World's first CDMA digital mobile handsets supplied to Ameritech and GTE in U.S. Achieves UL certification in U.S. Develops world's first IC set for DTV

1998 60-inch Plasma TV
  • 1998
    Develops world's first 60-inch plasma TV

1999 Joint venturewith Philips
  • 1999
    Establishes LG Philips LCD, a joint venture with Philips
  • 2000
    Launches world's first Internet refrigerator
    Exports synchronous IMT-2000 to Marconi Wireless of Italy
    Significant exports to Verizon Wireless in U.S.
  • 2001
    GSM mobile handset Exports to Russia, Italy, and Indonesia
    Establishes market leadership in Australian CDMA market
    Launches world's first Internet washing machine, air conditioner, and microwave oven
  • 2002
    Under LG Holding Company system, separates into LG Electronics and LG Corporation
    Full-scale export of GPRS color mobile phones to Europe
    Establishes CDMA handset production line and R&D center in China

2003 Enters UK GSM handset market
  • 2003
    Enters Northern European and Middle East GSM handset market
    Achieves monthly export volume above 2.5 million units (July)
    Top global CDMA producer
  • 2004
    EVSB, the next-generation DTV transmission technology, chosen to be the U.S./Canada
    Industry standard by the US ATSC
    Commercializes world's first 55" all-in-one LCD TV
    Commercializes world's first 71" plasma TV
    Develops world's first Satellite- and Terrestrial-DMB handsets

  • 2005
    Becomes fourth-largest supplier of the mobile handsets market worldwide
    Develops world's first 3G UMTS DMB handset, 3G-based DVB-Hand Media FLO DMB Phone with time-shift function and DMB notebook computer Establishes LG-Nortel, a network solution joint venture with Nortel
  • 2006
    LG Chocolate, the first model in LG's Black Label series of premium handsets, sells 7.5 million units worldwide Develops the first single-scan 60" HD PDP module and 100-inch LCD TV
    Establishes strategic partnership with UL
    Acquires the world's first IPv6 Gold Ready logo

2007 Launches HD disc player and drive
  • 2007
    Launches the industry's first dual-format, high-definition disc player and drive
    Launches 120Hz Full HD LCD TV
    Demonstrated the world-first MIMO 4G-Enabled technologies with 3G LTE
    Won contract for GSMA's 3G campaign
  • 2008
    Introduces new global brand identity: "Stylish design and smart technology, in products that fit our consumer's lives."
    Posted No.1 spot in US frontloading washers in 5 consecutive quarters
    Unveiled the world's first Bluetooth headset combined mobile phone
    Unveiled the world's first Blu-ray network storage
    Developed the world's first LTE mobile modem chip
    Recorded over 100 million units of LG air conditioners in accumulated sales
  • 2009
    Became second-largest LCD TV provider worldwide
    Became third-largest supplier of mobile handsets market worldwide
    Became Global Partner and Technology Partner of Formula One™
  • 2010
    Unveiled the world’s first and fastest dual-core smartphone, LG OPTIMUS 2X
    Unveiled the world’s first full LED 3D TV
Al Hafidh Group Trading FZCO is the main distributor of LG Electronics Home Entertainment and Home Appliances in Iraq since 1999. The Group has been largely responsible for strengthening the position of the LG Electronics brand in the country and increasing its market share in the Iraqi market. With Al Hafidh Group at the helm of its sales and marketing activities in Iraq, LG Home Entertainment products have achieved a new record with the highest market share for LG in the region.

Questions? Let Us Help.

Simply choose a support option from the icons below:

Call Center

00964 771 0989805